Inspired by Plastic Free July, I came up with the idea to create an Instagram quiz around the topic of plastic pollution. We decided to release a quiz per week via Instagram story to make them as interactive and engaging as possible.

 

I started by doing research on plastic pollution and then began formatting this research into a series of quiz questions in varying styles such as; true or false or multiple choice.

 

I used Canva to present the questions, so they were suitable for Instagram story and fit with the brands aesthetic.

These quizzes were so successful and increased engagement to such an extent we decided to continue biweekly quizzes on a range of relevant topics.

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Hover over the answer options to reveal correct answer.